SUOMEKSI Study guide
Curricula > Master's degree programmes > Kulttuurialan koulutus (ylempi amk), muotoilu ja media-alan uudistava osaaminen (not translated)
Master's Degree Programmes

Kulttuurialan koulutus (ylempi AMK), Muotoilu ja media-alan uudistava osaaminen (not translated), Muotoilija (ylempi AMK), Medianomi (ylempi AMK): 60 ECTS
Master of Culture and Arts

  • Programme
  • Curricula
  • Implementations

Degree title and level

Master of Culture and Arts (muotoilija)
Master of Culture and Arts (medianomi)

Study objectives

The graduate knows how to apply design thinking in the development processes and strategic planning of companies and organisations. They know how to focus their professional expertise in design or media in more extensive applications, such as brand development, service design, information design, urban design, public sector development, development of well-being, and environmentally sound design. The programme gives creative visual industry professionals opportunities to find new career paths in the evolving work environment.

Study contents

The Master’s programme in transformative competence in design and media views design thinking as a development process that has a multitude of applications. Methods applied in design thinking include co-design that improves the customer experience and integrates user-centred activities involving both users and multidisciplinary development teams, as well as rapid, experimental development. These methods are applied to the development of operating models and business models, brands and services. Special application areas in the programme also include design that takes into consideration information, urban settings and the environment.

The core competence includes:
• Design thinking and strategic design
• Brand management and development
• Service design
• Information design
• Thesis

The programme structure makes it possible to complete the degree alongside work in 1.5 years. The programme is provided as multi-modal studies consisting of contact sessions and independent learning. Contact sessions are usually provided during daytime and on weekends (Friday 9 a.m –5 p.m. and Saturday 9 a.m.–4 p.m.). During the first academic year, there are two contact sessions per month, on average. The second academic year focuses on independent research-based development activities and related group seminars.

A personal study plan (HOPS) is drawn up with each student, and they also are guided to make use of their prior learning, for which accreditation can be applied for, as applicable. Unless the length and scope of the student’s University of Applied Sciences degree is four years and 240 ECTS, the student must also present proof of the completion of or complete additional, UAS level studies worth 30 ECTS.

Structure of studies

The scope of the Master’s degree in culture and arts is 60 ECTS, and the degree consists of core competence and complementary competence. The core competence includes advanced professional studies and a thesis, which help enhance transformative competence in research and development. In addition to the thesis, the student can apply the complementary, elective studies to expand and focus their competence in accordance with their personal interests. Complementary studies are offered from multiple disciplines by the Lahti University of Applied Sciences Master School programmes. International exchange programmes are also available.

More about the language of instruction *www

The programme language is Finnish, but some of the courses are delivered in English and some English-language learning materials are available.


The thesis is a workplace-oriented research-based development project which the student completes either for their own employer or another commissioning organisation. The thesis is an operating model or a solution that covers strategic-level development, which may include products, services, processes, working methods and procedures.

Qualification *www

Ylempi ammattikorkeakoulututkinto antaa valmiudet toimia erilaisissa muotoiluun ja media-alaan liittyvissä asiantuntija-, suunnittelu-, kehittämis- ja johtotehtävissä esim.

- strateginen ja toimintaprosessien suunnittelu ja toteutus
- yritysten- ja organisaatioiden kehittäminen
- kehittämisprojektien suunnittelu ja johtaminen

Koulutus antaa kelpoisuuden tehtäviin, joissa edellytetään ylempää korkeakoulututkintoa. (not translated)


International exchange can be incorporated in the programme in the form of both short elective studies and longer studies included in the core competence. International competence can also be strengthened on the international courses provided jointly by the Master’s programmes of the Lahti University of Applied Sciences.

Co-operation with other parties

Industry cooperation consists of, above all, development tasks linked to the students’ own working life experience, on which the thesis is based. Instruction is also provided by visiting lecturers from companies, universities and organisations, and includes project examples and assignments. The studies may also include sections of larger projects aiming at workplace development.

Research focus

The research-based development projects carried out in the form of the thesis stem from the challenges in working life development and the required research-based applications. The strategic focus areas that describe the research activities of the entire Lahti University of Applied Sciences are: Design, Smart Industry, Welfare and Reformative Growth, and Clean and Dynamic Environment. Study-related cooperation covers various development projects and involves the related partners and companies.

Career opportunities

The Master’s degree prepares the graduate for work in a variety of specialist, design, development and management positions in the design and media sector,
• strategic and operating process design and implementation
• development of companies and organisations
• planning and management of research and development projects

The degree provides qualifications for positions which require a Master's degree.

Postrgraduate study opportunities *www

A University of Applied Sciences Master’s degree formally provides the same opportunities to pursue continuing education as a Master’s degree at a university. The degree is a basis for pursuing a number of doctorate programmes at universities both in Finland and abroad.