SUOMEKSI Study guide
Curricula > Master's degree programmes > Master's degree programme in design and media (2015)
Master's Degree Programmes

Master's Degree Programme in Design and Media (2015), Muotoilija (ylempi AMK), Medianomi (ylempi AMK): 60 ECTS
Master of Culture and Arts

  • Programme
  • Curricula
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Degree title and level

Master of Culture and Arts

Study objectives

Graduates of the Master's programme know how to apply design thinking to the management and strategic planning of development processes for businesses and other organisations. They also know how to use their previous professional design or media expertise for broader application contexts, including brand development, service design, urban design, development of the public sector and welfare services, information design, and environmentally friendly design.

Study contents

The polytechnic Master's degree programmes for design and media professionals consider design thinking to be a development process that can be used in various contexts. Methods used in design thinking include rapid, experimental development, and user-centred development that involves users and multidisciplinary development teams. These methods are used in the development of operational and business models, and brands. As special areas of application, the degree programme covers service design, urban design, information design, and environmentally friendly design.

Key programme contents include strategic design, brand management and development, service design, participatory design of built environments and public services, information design, and sustainable development.

The degree programme is designed for students to complete in 18 months, while working at the same time. The courses take the form of blended learning, including classroom teaching and independent study. Classroom teaching mainly takes place during the day on weekends (Fridays, from 9 am to 5 pm, and Saturdays, from 9 am to 4 pm). In the first year of study, classes are held on 2 to 3 weekends per month.

A personal study plan is created for each student, and students are instructed to demonstrate their previously acquired expertise. Students can then apply for their relevant expertise to be recognised as counting towards the degree.

Structure of studies

The scope of the polytechnic Master's degree in Culture and Arts is 60 ECTS credits, including core and complementary competencies courses. Core competencies consist of advanced professional studies and the thesis, providing students with the basic skills and professional expertise required by the degree. Complementary competencies studies, consisting of elective courses of the student's choice, allow students to broaden and specify their competencies according to their interests.

More about the language of instruction *www

The main language of teaching for the degree is Finnish. Some of the courses are offered in English, and some of the teaching materials are in English.


The thesis is a working life-oriented research and development project that the student implements for their employer or some other client. The outcome of the thesis may be solutions related to products, services, processes, working methods and practices.


Students can participate in international exchange programmes either for short periods, as part of the elective studies, or over longer periods, as part of the advanced professional studies. Exchange programmes are available with specific partner universities. Students can also improve their skills in international business through international courses organised as a collaborative effort between the different Master's degree programmes of the Lahti University of Applied Sciences.

Co-operation with other parties

Business cooperation takes place mainly through students' own working life-related development assignments. The degree programmes include lectures by visiting speakers, projects, and learning assignments, organised in cooperation with companies, universities and organisations. The studies can also include parts of larger, working-life development projects. In addition to courses offered by the Lahti University of Applied Sciences, students can include in their elective studies Master's degree programme courses offered by the Federation of Universities of Applied Sciences, FUAS (the Häme University of Applied Sciences, the Laurea University of Applied Sciences, and the Lahti University of Applied Sciences).

Research focus

The research and development projects and the thesis are based on development challenges in working life and the required research on them, and they are implemented in cooperation with businesses. The focus areas of the Lahti University of Applied Sciences are Design, Smart industry, Welfare and reformative growth and Clean and dynamic environment.

Career opportunities

The Master's degree provides graduates with the knowledge and skills required for various expert, design, development, and management roles in the design and media industries, including
• strategic and tactical planning and implementation
• development of companies and organisations
• planning and management of research and development

The degree qualifies graduates for jobs that require a Master's degree.

Postrgraduate study opportunities *www

A polytechnic Master's degree formally provides graduates with the same further education opportunities as a university Master's degree. The degree provides graduates with the opportunity to apply for various university postgraduate programmes in media or design, both in Finland and abroad.