SUOMEKSI Study guide
Curricula > Bachelor's degree programmes, full-time studies > Bachelor’s degree programme in industrial and brand design
Bachelor's Degree Programmes, full-time studies

Bachelor’s Degree Programme in Industrial and Brand Design, Muotoilija (AMK): 240 ECTS
Bachelor of Culture and Arts

  • Programme
  • Curricula
  • Implementations

Degree title and level

Bachelor of Culture and Arts

Study objectives

Upon successful completion of the programme, you will be qualified to work in various roles in vehicle design, packaging and brand design, wearable design and industrial design. Students in this programme choose the focus of their core competence at the time of entry.
Depending on your chosen specialisation, potential future employers include advertising and design agencies, the public sector, city authorities, brand owners, and the communication and commercial sectors. You will be qualified to work in teams developing vehicle designs, packaging, wearables, services and industrial designs. Depending on your interests, there are also excellent international opportunities. The programme prepares you to work in designer roles and as an entrepreneur in the creative industries.

Study contents

In industrial and brand design studies, you can focus on vehicle design and develop concepts for various vehicles, work machines and transportation systems according to common visual and technical design principles specific to the field. Alternatively, you can focus on packaging and brand design and develop packaging and brand materials for the packaging industries, businesses and other brand owners. In wearable design studies, you will learn to develop commercially viable, functional, ethical and environmentally sound wearables. In industrial design studies, you will carry out various product design, service and systems design assignments. In addition, students in this programme can elect to take service design studies.
Your competence will cover areas such as user-centred design processes, sustainable and environmentally friendly manufacturing processes and the application of new business models. The programme concentrates on design process skills from the research and ideas stage through practical design skills and project management. Various designer skills including visualisation, illustration and modelling techniques are also emphasised.
Industrial and brand design roles require excellent aesthetic 2D and 3D perception, a good command of industry tools and materials knowledge. Cooperation and communication skills, creative problem-solving skills and the ability to monitor future needs of society are important attributes. Brand skills and commercial thinking are also required.

Structure of studies

The degree programme carries 240 ECTS points and consists of core competence and subject-specific complementary competence. Core competence consists of Lahti UAS common core studies (25 ECTS), programme-specific professional studies (110 ECTS), a work placement period (30 ECTS) and a thesis project (15 ECTS). These studies provide the knowledge and skills base and expertise required for the degree. Complementary competence studies (60 ECTS) consist of elective path studies, other professional studies, projects and industry collaboration projects that enable you to expand and focus your expertise according to your personal career interests.

Choosing a main subject or field of specialization *www

Teet valinnan ammatillisen ydinosaamisesi suunnasta jo koulutukseen hakeutuessasi. Vaihtoehtoina ovat ajoneuvomuotoilu, pakkaus- ja brändimuotoilu, puettava muotoilu tai teollinen muotoilu

More about the language of instruction *www

The programme is taught in Finnish. Some of the courses will be delivered in English, and some English-language learning materials are also used.


The UAS Bachelor's degree includes a thesis project which carries 15 ECTS credits. The thesis project is an opportunity to expand and develop your expertise and ability to perform development assignments in your chosen field. You will develop your information gathering and problem-solving skills and ability to perceive wholes. The thesis project is usually an assignment carried out for a real-world organisation and thus it offers genuine opportunities for interaction with the industry. The thesis project includes a written report, and it can be completed individually or in pairs or groups.


We offer our students diverse opportunities to gain international experience. You will be able to complete part of your studies at our partner institutions around the world and take work placement periods in other countries. Our language course offering is designed to help you develop extensive and diverse language skills. English-language courses provide opportunities to network with students and teachers from different cultures.

Co-operation with other parties

Industry collaboration is an integral part of the programme. Students work on projects, development assignments and commissions received from businesses and public organisations. These will give you valuable workplace skills and industry contacts. Lahti UAS Institute of Design alumni are important partners in our activities, educational offering and projects. We are active members of national and international higher education networks.

Research focus

The R&D focus areas are based on the strategic competence areas of Lahti UAS: Design, Smart Industry, Welfare and Reformative Growth, and Clean and Dynamic Environment. Multidisciplinary workplace-oriented projects, RDI projects and a range of learning environments (student cooperatives, LimuRadio, SimulTi, Fumatec, Linkku, etc.) help you build strong contacts with employer organisations.

Career opportunities

The strong industry focus of the programme translates into excellent employment opportunities. Students often find entry-level employment through contacts built during the programme. You will be qualified to work in various roles according to your specialisation, for example, in product development, design and marketing teams, design agencies or as an independent entrepreneur.
Potential future roles include:
- Designer / product developer
- Packaging designer, structural designer (packaging)
- Fashion designer, accessories designer
- Vehicle designer
- Industrial designer
- Service designer
- User interface designer, UX designer
- Graphic designer
- Art Director (AD), production AD
- Product manager, product development manager

Postrgraduate study opportunities *www

The degree qualifies students to apply to various Master's programmes at universities and Master-level visual communication programmes at universities of applied sciences in Finland and abroad. Many previous graduates have continued studies at the Institute of Design or in programmes offered by Aalto University, the University of Lapland and various overseas universities.


Tutustu opintojen rakenteeseen ja sisältökuvauksiin Opetussuunnitelmat-välilehdellä. Opinnot-välilehdelle on koottu koulutukseen liittyvät ajankohtaiset toteutukset. Täydentävän osaamisen opetustarjonta on koottu erilliseen opetussuunnitelmaan, jonka löydät opinto-oppaan päävalikosta. (not translated)