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Curricula > Bachelor's degree programmes, full-time studies > Bachelor’s degree programme in visual communication
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Bachelor’s Degree Programme in Visual Communication, Medianomi (AMK): 240 ECTS
Bachelor of Culture and Arts

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  • Curricula
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Degree title and level

Bachelor of Culture and Arts

Study objectives

Upon successful completion of the programme, you will be able to work as a graphic designer, photographer and/or design and produce visual content for different media. Potential employers include media houses, publishers, game developers, companies producing online content, service design or digital solutions, as well as design, PR and advertising agencies. Students in this programme choose the focus of their core competence at the time of entry. The programme provides entrepreneurial prospects for expert and developer roles in a range of fields.

Study contents

In this programme offered by the Institute of Design, you will study visual communication and prepare for roles in graphic design, media content design or photography.

The field of visual communication requires good general knowledge, creativity, visualisation skills and communication skills. Upon successful completion of the programme, you will have up-to-date knowledge of communication technology in line with your chosen specialisation and medium. You will be able to produce professional presentations using visual, narrative and communication techniques. You will have the ability to monitor changes in the rapidly evolving industry and continue to develop your skills.

The programme is delivered in an interesting environment that draws upon the strength of the creative community. The facilities and equipment facilitate a diverse and contemporary learning experience in close cooperation with the industry. Some of our most successful alumni contribute to our curriculum development and delivery and work with our students on real-world projects and initiatives. Students are able to build professional contacts and gain insights into the diverse and evolving work processes and roles of visual designers.

You will be able to develop your expertise in line with your interests and learn about new methods, software and hardware in multidisciplinary learning environments. In addition to professional studies, you will take complementary studies that allow you to develop your professional profile. Tutoring is highly personalised and designed to help you develop your strengths and ensure your competitiveness in the job market.

You will develop your professional profile and enhance your employment prospects by completing an exchange period at one of our overseas partner institutions.

Structure of studies

The degree programme carries 240 ECTS points and consists of core competence and subject-specific complementary competence. Core competence consists of Lahti UAS common core studies (25 ECTS), professional studies in visual communication (110 ECTS), a work placement period (30 ECTS) and a thesis project (15 ECTS). These studies provide the knowledge and skills base and expertise required for the degree. Complementary competence studies (60 ECTS) consist of elective path studies and other professional studies that enable you to expand and focus your expertise according to your personal career interests.

You will develop your professional core competence primarily through professional studies, which may include joint modules with other visual communication and design studies. You will progress from the basics in the first year through to more advanced knowledge and skills specific to your chosen field.

As the programme involves learning by doing, a proactive approach is essential. You will learn to use equipment (cameras, software, etc.) and develop individual expression.

You will develop advanced competence in your chosen area through elective complementary modules. Complementary studies can be chosen from the offerings of the Institute of Design and other Lahti UAS faculties as well as those of other HEIs. You will choose specialisation options based on your personal study plan drawn up with your tutor.

You will develop your professional profile during a work placement period during which you will work at an external organisation, as an independent professional or in projects organised by Lahti UAS. The programme is characterised by multidisciplinary learning environments and close cooperation with the industry. You will develop the necessary skills and knowledge required by visual communication roles by completing practical design projects. Many of our design projects are commissioned by industry partners, which ensures that our students gain invaluable insight into industry processes and practices.

More about the language of instruction

The programme is taught in Finnish. Some of the courses will be delivered in English, and some English-language learning materials are also used.

Thesis

The UAS Bachelor's degree includes a thesis project which carries 15 ECTS credits. The thesis project is an opportunity to expand and develop your expertise and ability to perform development assignments in your chosen field. You will develop your information gathering and problem-solving skills and ability to perceive wholes. The thesis project is usually an assignment carried out for a real-world organisation and thus it offers genuine opportunities for interaction with the industry. The thesis project includes a written report, and it can be completed individually or in pairs or groups.

Internationalization

We offer our students diverse opportunities to gain international experience. You will be able to complete part of your studies at our partner institutions around the world and take work placement periods in other countries. Our language course offering is designed to help you develop extensive and diverse language skills. English-language courses provide opportunities to network with students and teachers from different cultures.

Co-operation with other parties

Industry collaboration is an integral part of the programme. Students work on projects, development assignments and commissions received from businesses and public organisations. These will give you valuable workplace skills and industry contacts. Lahti UAS Institute of Design alumni are important partners in our activities, educational offering and projects. We collaborate with Aalto University and other higher education institutions and are active members of national and international higher education networks.

Research focus

The R&D focus areas are based on the strategic competence areas of Lahti UAS: Design, Smart Industry, Welfare and Reformative Growth, and Clean and Dynamic Environment. Multidisciplinary workplace-oriented projects, RDI projects and a range of learning environments (student cooperatives, LimuRadio, SimulTi, Fumatec, Linkku, etc.) help you build strong contacts with employer organisations.

Career opportunities

Graphic design studies prepare students for various roles in the field of publication graphic design, advertising, business communications, gaming, illustration, web design and typography design. Graphic designers often work as entrepreneurs and designers in illustration, comics design, typography design, animation, multimedia and teaching.

Postrgraduate study opportunities

The degree qualifies students to apply to various Master's programmes at universities and Master-level media programmes at universities of applied sciences in Finland and abroad. Many previous graduates have continued studies at the Institute of Design or in programmes offered by Aalto University, the University of Lapland, the University of the Arts Helsinki, and various overseas universities.