SUOMEKSI Study guide
Curricula > Bachelor's degree programmes, full-time studies > Bachelor's degree programme in media (students who started 2016 and before)
Bachelor's Degree Programmes, full-time studies ...

Bachelor's Degree Programme in Media (students who started 2016 and before), Medianomi (AMK): 240 ECTS
Bachelor of Culture and Arts

  • Programme
  • Curricula
  • Implementations

Degree title and level

Bachelor of Culture and Arts

Study objectives

Based on the choice of major subject, the Media degree programme provides students with the knowledge and skills for work as a graphic designer, a photographer, a creator of different types of visual content for many different media, or an expert or a developer. Many media graduates set up their own businesses, work for media and publishing companies, communication and advertising agencies, or other companies or public organisations.

The studies in media are implemented in an interesting operational environment, in which a creative community and a community spirit play a major role. The facilities and equipment of the Institute of Design and Fine Arts enable the provision of a versatile and up-to-date education, which is closely linked to the working world. Our top graduates are involved in the development and implementation of teaching, and carrying out various working-life projects. This means that, while studying, students build a professional network and gain an understanding of the manifold and variable work processes and tasks of visual designers.

Study contents

The Institute of Design and Fine Arts provides media education in the major subjects of graphic design, media content design and photography.

Success in the media subjects requires sound general knowledge, creativity, visualisation and communication skills, and artistic talent. A qualified Bachelor of Culture and Arts (Media) possesses up-to-date artistic and technical competence in communication technology, with a focus on professional skills in their own media and specialisation line (i.e. major subject). They also have the skills required to keep up with the rapid changes in the field, and to further develop their competence. Special attention will be paid to the students developing their own visual, narrative and communicative expression to a good professional level.

The multi-disciplinary learning environment and related equipment provide students with an opportunity to develop their expertise and working methods according to their interests. In addition to studies in their major subjects, students can add professional competencies to their profile by taking complementary competencies courses. Through personal tutoring, each student is guided to develop their own strengths, so as to make their competencies competitive in the labour market of the future.

Where applicable, students can add competencies to their professional profile, and improve their differentiation in the job market, by spending an exchange period in the third year of study at one of our partner educational institutions abroad. In the last year of study, students have the opportunity to further strengthen their professional identities through their choice of thesis topic.

Structure of studies

The scope of the Bachelor of Culture and Arts (Media) degree is 240 ECTS credits, including core and complementary competencies courses. Core competencies consist of basic studies, professional studies, professional practice and the thesis, providing students with the basic skills and professional expertise required by the degree. Complementary competencies studies, consisting of other professional and elective courses of the student's choice, allow students to broaden and specify their competencies according to their interests.

Core competencies are acquired mainly in the major subject professional studies, which may include common modules with other major subjects. Studies proceed from the basics in the first years to more and more advanced courses in the student's chosen subject.

The student's own activity is crucial, as learning takes place by doing. In the hands-on processes, students achieve the mastery of their particular medium (camera, software, etc.), but also find their own personal expression using these media.

To acquire complementary competencies, students select study modules to deepen their knowledge in a specific professional field. Elective studies (15 ECTS) are part of complementary competencies, and students can select courses from the Bachelor's Degree Programme in Media, or other courses provided by the Institute of Design and Fine Arts, the Lahti University of Applied Sciences, or other universities. Students choose their specialisation in consultation with major subject tutor-teachers in a special session, known as a HOPS discussion, where a personal study plan is created for each student.

Specialisation also takes place through practical training in jobs or school projects, or working as an entrepreneur or sole trader. The studies have been designed to be multidisciplinary and closely linked with working life.

The studies in media are implemented in an interesting operational environment, in which a creative community and a community spirit play a major role. Students learn the knowledge and skills required in media professions mainly through various hands-on design projects. The design projects are often commissioned directly by our business partners, enabling students to become familiar with the processes and operational models of the industry while studying.

Choosing a main subject or field of specialization

Students choose their major subject when applying for admission.

More about the language of instruction

The main language of teaching for the degree is Finnish. Some of the courses are offered in English, and some of the teaching materials are in English.

Thesis

The thesis (15 ECTS) is a supervised design project or a body of work carried out independently or collaboratively. Its aim is to improve the student's professional skills and contribute to the field in general. The thesis always includes a written report. A good thesis should demonstrate professional maturity, good management of working methods and personal expression, and an analytical approach to personal work performance.

Internationalization

The international activities of the Institute of Design and Fine Arts include student and teacher exchanges with partner educational institutions, international projects, and visits to exhibitions, fairs and workshops abroad. Internationality is naturally present in nearly all the activities of the institute.

Co-operation with other parties

Business cooperation is a key part of the studies. The institute cooperates with businesses and public organisations by carrying out supervised projects, development initiatives and different assignments that provide students with working-life skills and professional contacts. Graduates are important cooperation partners in the activities of the institute, in both teaching and projects. In Finland, the institute cooperates, for example, with the Aalto University, and, internationally, with its extensive network of higher education institutions.

Research focus

The focus areas in teaching-related research and development activities at the Lahti University of Applied Sciences are Design, Smart industry, Welfare and reformative growth and Clean and dynamic environment.

Career opportunities

Thanks to the institute's close connections with the business world, graduates have good job opportunities. Graduates often find their first job through contacts made while studying.

Postrgraduate study opportunities

The Bachelor of Culture and Arts (Media) degree provides graduates with opportunities to seek further studies in media, including several Master's degree programmes at universities and polytechnics, in Finland and abroad. Graduates from the Bachelor of Culture and Arts (Media) degree programme at the Institute of Design and Fine Arts have continued their studies, for example, on the Master's degree programme at the Institute of Design and Fine Arts, the Aalto University, the University of Lapland, the University of the Arts Helsinki or foreign art universities.